#Diet blue mountain dew how to
#Diet blue mountain dew code

The Mountain Dew logo can certainly be an inspiration when creating your brand image.

#Diet blue mountain dew how to

How to be inspirated from Mountain Dew drinks and branding to create your logo While the Mountain Dew Voltage was in blue, red, and white.

#Diet blue mountain dew code

For example, Mountain Dew Code Red used black, white, and red. There were several versions with different color palettes. It is also important to note that the Mountain Dew logo was changed during various advertising campaigns to promote new flavors. Black has the particularity of bringing out other colors. Then, in 2017, the outline was changed to black. Green, red, white and lime green were then used. It is, therefore, common to see the brand be named Mtn Dew. Mountain was replaced by MTN, an abbreviation. The fisheye effect was removed, as well as the lines around the logo. How many times have we written that one of the most important trends of the moment was minimalism? During redesigns, several companies have opted for simpler versions of their logo. This version is still used today in some countries. They played with the letters to create an effect of a fisheye type. Remember, this was a time when the tribal tattoos were fashionable. They accentuated the serifs around the logo with a yellow color this time. A green shadow surrounded the logo and another font with slight serifs was chosen. Curves were removed for well-defined lines.

It was to some extent a continuation of the logo of recent decades. In 1998, a new Mountain Dew logo was born. There would then be minor redesigns of the logo in 1980, 19. The name of the drink was no longer presented only on a single line, but on two to make it more dynamic. They played with the curves and the spacing of the letters. At the dawn of the 70s, the company bet on a younger brand image thanks to a new logo that was both simple and a little psychedelic. The evolution of Mountain Dew logo designs Why did the Mtn Dew logo change?Īs was the case with Pepsi's branding, Mountain Dew has had several logo redesigns during its existence. Back then, green, a shade reminiscent of nature, and white were used. Mountain Dew's original logo was then a signature logo – a logo consisting only of the company name in a sans-serif font. What did the first Mountain Dew logo look like? Before the company was purchased by PepsiCo, the brand image revolved around the theme of moonshine and the rural side of the central United States. What was the original logo of Mountain Dew? Who doesn't remember the strange Puppy Monkey Baby advertisement from the 2016 Super Bowl? Over the years, there have been numerous advertising campaigns to promote the brand and variants of its original recipe. With its electric green color, citrus taste and high caffeine content, Mountain Dew was the 4th most consumed carbonated soft drink in the United States in 2010. The company wanted to target a younger clientele. Seeing the great potential of this beverage, PepsiCo then changed the entire brand image. In 1964, after negotiations with Coca-Cola, it was finally the multinational PepsiCo that got its hands on the rights to Mountain Dew. At that time, the company's brand image was quite different from what we know today. Mountain Dew was also another name given to moonshine – a bootlegged alcohol made from grain. Mountain Dew was originally created because people in the Knoxville area of the United States had difficulty finding sodas that could be mixed with alcohol. In 1948, this beverage was officially launched. A few words about Mountain Dew Where was Mountain Dew invented? Who owns this brand?īefore we begin our analysis, let's mention the history of Mountain Dew.